I Wish Someone Had Told Me This Before I Started a Business
Just over a year ago, I quit my full-time job with great pay and amazing benefits to start a business helping companies with their DOT and safety needs. When we stepped out on our own, we had ONE customer and the hope of a few more.
What were we thinking??
Well, we made it through the first year and are excited to share some of the keys to success that we learned.
One of the hardest lessons I learned from our first year in business is that it’s not about getting every client, it’s about getting the right clients. Not every company in the industry is the right client.
Think about it: if you have two clients and one is constantly calling, complaining, and not paying their bill, are they really a client you want? They are paying about 1/100 of your wages but are using 1/10 of your time.
One way we make sure we get the right clients now is by conducting a phone or in-person “interview” with every potential new client. We disguise it as a free consultation, but the truth is that this time allows us to ensure that we will be a good fit for them and them for us.
The second tip is to schedule time for what is really important to you. If you want more time with your family, put it in your calendar. I learned that my calendar is my best friend. I add an appointment to it, and it reminds me to go do it.
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