Find your inspiration outside of your comfort zone.
Discover Inspiration Beyond Your Comfort Zone: A Journey at Funnel Hacking Live
Let me kick things off with a big thank you! Thanks for letting me share these moments with you and for taking a few moments to read through them. Now, let’s dive into the good stuff!
Today, I want to tell you about the coolest live event I’ve been to so far. It was called Funnel Hacking Live, organized by Russell Brunson and the ClickFunnels crew. Weird name, huh? I began keeping tabs on Russell Brunson in January 2021.
Honestly, the first time I got to know Russell Brunson was in March 2020 during a promo he did with Dean Grazioso and Tony Robbins. That’s when he popped up on my radar.
Russell Brunson? Total marketing buzz! He really knows how to sell to lots of people at once. Plus, we share similar beliefs, and the guy’s big on family time.
To be honest, it took me some time to fully jump on the Russell Brunson bandwagon. Around November 2020, I finally caved and snagged his perfect webinar training.
Fast forward to January, and I’ve got all three of his books in my collection.
Come June, I went all in and grabbed tickets to his yearly live event bash, Funnel Hacking Live.
As an entrepreneur, this was the ultimate live event to fire me up and give our business a boost.
I landed in Orlando, took an Uber to the hotel, got settled in my room, then headed to check-in for the event.
As I strolled through, I gotta admit, I was skeptical about everything and everyone (not judging, just being cautious). But let me tell you, the hotel they picked was mind-blowing. Picture this: an atrium like no other, and the hotel even had a water park with multiple waterfalls and loads of space.
Honestly, it felt a bit overwhelming. I had a moment of, “What did I just sign up for?”
As I headed to the event registration, I spotted folks wearing branded shirts, backpacks, caps—you name it, they had it.
When I hit the check-in, it was all high-tech. I filled out a quick digital form, then walked a bit, and bam! There were about 20 people ready to assist me.
It felt super welcoming. They asked for my shirt size and handed me a ClickFunnels-branded box, a name tag, and a wristband. Ugh, gotta say, I’m not a fan of wearing name tags.
After that, I went back to my room to check out what was inside the box. They hooked everyone up with some cool stuff: a tumbler, a notebook, a snazzy t-shirt, a few pens, and some other nifty swag. All are stamped with the ClickFunnels brand.
But guess what? No schedule in the box! So, I headed back to the check-in area and saw that the schedule was plastered all over the hotel walls.
Quick thinking—I snapped a picture to remember it all. The first session kicked off that afternoon, and I didn’t want to miss a beat. I planned to be there 30 minutes early, just to be sure.
When I came back, roughly 1500 people were hanging out in the hotel hallway. Here’s a fun fact about me: when I’m on stage or hosting an event, fear is not in my vocabulary.
Now, when I’m just an attendee, it’s a whole different ball game. I was pretty nervous, to be honest. Anyway, I strolled past most of the crowd and snagged a cozy corner close to the doors for a prime seat.
When the doors swung open, it turned into a mad dash, with everyone sprinting to grab the absolute best seats up front.
Here’s a little nugget about me: I don’t do the whole sprinting-for-a-seat thing. I stroll in, keeping it cool, not letting on how nervous I might be.
Anyway, shifting gears… I strolled to the other side of the room and then up to the front section, right by the stage. I spotted one or two open seats, asked the folks next to me if I could snag one, and voila! I got myself an awesome seat for whatever was coming up next.
The next four days flew by in a whirlwind. I ended up jotting down over 40 pages of notes.
I had the chance to see Tony Robbins in the flesh. Engaged in conversations with total strangers about our business. Offered advice to complete strangers about their business after hearing about their challenges.
We kicked off early and wrapped up late every single day. And you know what? Somehow, I always ended up with the perfect seat, courtesy of divine intervention.
The way I’d put it, this event felt like a 4-day rock concert experience.
The vibe was electric—lights, a lively MC keeping things rolling, a DJ setting the perfect room vibe, cameras capturing every moment, folks buzzing with excitement, and a heap of learning happening.
When I snagged my tickets, I made the call not to jet out until the afternoon following the event’s wrap-up.
It turns out that was the best call I made. The next day, as I strolled through what used to be the lively Funnel Hacking Live the night before, it had a whole new atmosphere and vibe.
Imagine this: it was like the stillness after a wild storm. The hotel crew was breaking down the room, taking everything apart, and gearing up for the next big event.
What used to be a sea of 3500 people the night before, now it’s just pure emptiness! Only about three people remained who weren’t part of the hotel staff.
You had a lady chilling on a couch with her computer, and another dude posted up at a table, also with his computer.
There I was, hammering away on a devotional. The past three days have seriously inspired me, let me tell you. I glanced at the clock and realized I had to hustle. I only had about 30 minutes to pack everything and head down to the lobby to catch my ride to the airport.
As I strolled past the other two folks, I tossed a friendly “hi” their way. But something pulled me to chat more with the lady on the couch; she seemed a bit troubled.
After a quick chat, I found out she was Amanda Holmes, Chet Holmes’ daughter. You know, the one who wrote “The Ultimate Sales Machine.” And guess what? She was in the process of rewriting it.
We chatted for a bit, and I mostly listened as she shared the struggle she was facing with a particular chapter. She’d rewritten it several times, and guess what? It just kept getting longer and longer.
Then she dropped this bomb: “I could write a whole book just on this one topic.” My reply caught her off guard: “Then go for it! What’s holding you back from creating a sequel to this book that dives deep into this particular topic?”
I had to dash, but she appreciated the advice I tossed her way. I’ve been to loads of live events across various industries, but let me tell you, this one tops them all. Now, my goal is to recreate this magic in my industry real soon.
Here’s the deal—I was seriously out of my comfort zone when I first showed up. But you know what? By the end, I was getting the hang of it. And guess what’s on the horizon? I’m pumped about the chance to go again this year!
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