For starters, I’d like to pause for a second and say thank you.
Thank you for letting me share these with you.
Thank you for taking a few moments to read them.
Now, on to the fun!
Today I am going to share the story about the best (so far) live event I have attended.
It was put on by Russell Brunson and the ClickFunnels family and it is called Funnel Hacking Live.
Weird name right?
I started following Russell Brunson in January of 2021.
To be honest it was back in March of 2020 when he did a promotion with Dean Grazioso and Tony Robbins. That was when I was first introduced to Russell Brunson.
He is a marketing genius that truly understands the art of one-to-many selling. Has similar beliefs to mine. And loves to spend time with his family.
It took me a while to really start following him though. It was probably in November of 2020 when I broke down and bought his perfect webinar training.
Then by January, I had bought all 3 of his books.
Then by June, I bought tickets to a live event that he hosts yearly called Funnel Hacking Live.
As an entrepreneur, this was the fire live event that I would ever attend to help me with our business.
I arrived in Orlando, Ubered it to the hotel, got checked into my room, then went to get checked into the event.
As I walked down I was extremely skeptical of everything and everyone. (Not judgmental, just skeptical)
The hotel they chose was absolutely amazing. It had an atrium inside of it like one I had never seen before. The water park that was part of the hotel was absolutely amazing, it had multiple waterfalls and tons of room.
It was a little overwhelming, to be honest.
What did I just get myself into?
As I found my way to the registration for the event I noticed lots of people with branded shirts, backpacks, caps, you name it.
When I finally reached the check-in spot, it was all 100% digital. I filled out this simple little form, then walked a little further and there were about 20 people standing there waiting to help me.
It was so welcoming. They asked about my shirt size, then gave me a click funnel branded box and a name tag, and a wristband. UGH, I HATE wearing name tags.
Then I headed back to my room to see what was in the box.
It was pretty darn cool what they gave each person. A tumbler, notebook, a t-shirt, a few pens, and some other small swag. All branded for ClickFunnels.
But no schedule!
So I walked back down to the check-in and noticed that the schedule was plastered all over the walls of the hotel.
So, I snapped a quick picture of it so I could remember it all.
Noticed that the first session started that afternoon. I didn’t want to be late so I decided that I would be down there about 30 minutes before the doors opened.
When I showed back up there were about 1500 people standing in the hall of the hotel.
One thing you should know about me is that when I am on stage or the one hosting an event, I am not afraid of anything or anyone.
But when I am an attendee, oh boy is that a different story. I was nervous, to say the least.
Anyways, I walked past the majority of the crowd and found a nice little corner where I could stand close to the doors, so I could get a good seat.
When they finally opened the doors it was a RUSH of people all running towards the front to get the BEST seats they could find.
One thing you should know about me, I do NOT run to get a good seat. I casually walk, not showing how nervous I really am.
As I walked to the other side of the room and then up to the front section, closest to the stage. I found one or 2 seats were open. I asked the people next to me if I could have one of them. And whaalaaa I had an amazing seat for whatever was about to happen next.
The next 4 days were a blur.
I took over 40 pages of notes.
Got to see Tony Robbins in person. I talked to complete strangers about our business. I gave advice to complete strangers about their business, after listening to what their struggles were.
We started early and finished late every day.
God always gave me the perfect seat, every time.
The best way that I could describe this event was that it was like going to a 4-day rock show.
The atmosphere was absolutely amazing, lights, an MC to keep the show going, a DJ to keep the vibe right in the room, cameras everywhere, excited people, and tons of learning.
When I booked my tickets I decided that I would not fly out until the afternoon the day after the event ended.
Best decision I ever made.
The next day as I walked through what was Funnel Hacking Live the night before it had a whole different atmosphere and vibe.
It was like the calm after the storm.
The hotel crew had disassembled the room, and the stage was getting torn down so they got prepared for the next event.
What was a sea of 3500 people the night before, was now pure emptiness! There were only about 3 people there who were not hotel staff.
One lady was sitting on a couch with her computer and another guy was sitting at a table with his computer.
And me, I was typing up a devotional. The last 3 days had inspired me, to say the least.
I looked at the time and noticed that I HAD to get going. I only had about 30 minutes to get all my stuff packed and down to the lobby to meet my ride to the airport.
As I walked back by the other 2 people sitting there I said “hi” to each of them.
Then I felt this tug to say more to the lady who was sitting on the couch, she looked a little concerned.
After a few moments of conversation, I discovered that it was Amanda Homes. Chet Homles daughter. Chet wrote the book the ultimate sales machine. And she was re-writing it.
We talked for a few moments, I mostly listened to her while she talked about how she was struggling with this one chapter and how she had re-written it several times and it just kept getting longer and longer.
Then she said, “I could write a whole book just on this one topic.”
My response shocked her, “Then do it!” what’s stopping you from making a sequel to this book that expounds on this one topic?”
I had to run, but she was grateful for the advice I just shared with her.
I have been to TONS of live events throughout many different industries, but this was the best live event I have ever been to. My new goal is to mimic this in my industry in the very near future.
My whole point of this is that I was WAY outside of my comfort zone when I first got there.
By the end, I was a little more comfortable.
And this year, I am excited to have the opportunity to go again!